Video Games
Modern themes or sets are tie-ins and promotions with film or game titles.
This is synergy
Lego + Video games = $$$
Cross- promotion, marketing, young audience exposure are all benefits to film-themed lego sets.
Why do people play video games based on movies?
- Especially if there is only one stand alone film, if you love it you want to watch anything to do with it that is released
- You get to actively engage
- It causes social interaction - friends talking about it or playing together
- They can actually be a character - an immersive experience so they identify more with the characters
- Might find out more about the story such as deleted scenes
- Good versus evil
- Diversion entertainment
- Form of escapism, develop a sense of expertise in self-enclosed fictional world
- To earn trophies and have that self satisfaction, young people like to win and like a challenge
- Parasocial (one sided relationship) with self established characters from the film
Industry
TT Games is a British video game developer.
In november 2007, Warner Bros interactive entertainment acquired (bought out) TT Games as part of their move into the video game market.
The Lego Movie video game was directed by Matt Palmer.
The game was launched the same week as the movie as it is the heightened excitement around the time of a film's release and would want to promote it as much as possible. It is almost a type of free advertisement as well and profit is maximised.
Why do companies release films and games at the same time?
- Profit is maximised
- Familiarity
- Extends the pleasure of the film
- They promote one another
The Lego Movie Video Game is an example of successful vertical integration where Warner Bros have worked with their own gaming company (Warner Bros Interactive Entertainment) to produce a video game linked directly to the release of the motion picture of the same name.
The video game shares similar themes and voice acting by stars of the motion picture. The Lego Movie Video Game is also an example of a successful cross platform release.
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