Integration In The Lego Movie

Integration In The Lego Movie

The Lego brand works with Warner Bros in various ways. The Warner Bros conglomerate produces The Lego Movie with Lin Films. The distributer - globally - is Warner Bros. Also, Warner Bros have their own video game company called Warner Bros. interactive entertainment. They created The Lego Movie video game and this is an example of vertical integration. This is beneficial as it allows the business to reach its full potential as a company and it also makes a profit. People would want to play the video game for various reasons such as entertainment, form of escapism, they can identify more with the characters etc.
However, in the production of The Lego Movie Film, horizontal integration was achieved through the collaborative work between Warner Bros and Lin pictures. Without one another, The Lego Movie would not have been able to be produced.