Lego Movie Video Game Industry And Audience

Lego Movie Video Game Industry And Audience

Vertical integration - when the same company is working on all distribution, production, advertising etc

Horizontal integration - when two or more companies work together on a products distribution, production, advertising etc

Globalisation - when a product is distributed throughout the world

Product diversification - when a product is accessible on multiple media platforms or could be convergent. 



Cross media content
Content relating to one media text that is released, watchable, marketed, purchasable, playable across different media platforms.

Lego movie game was released across all major video consoles and platforms (Microsoft x360, Sony PS3, Nintendo 3DS, Sony PS4, Nintendo WiiU, Xbox one and 360, Sony PSV and PC) in 2014.

This would be advantageous as they earn more money, get more of a mass audience for people that have different devices - as it is highly unlikely that someone will have them all.

It would also be disadvantageous as it takes away the rarity and specialness of the game. Also, competitors would be an issue because one media platform might be successful whilst the other may be not therefore Warner Bros would have lost money by paying one of the media platforms to access their video game and if it doesn't sell they are paying them for nothing and losing money. 

The Lego Movie video game also promoted their other video games as if it was very popular - people would want to try other of their products (games).


The video game would even include little mini lego figures when a customer bought it - being their USP.
USP = unique selling point